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HomeLife

Taking the Leap into Full Time Blogging

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By: IsabelPosted: 10/3/17

This post may contain affiliate links. Read my disclaimer.

Taking the leap into Full Time Blogging // food blog, full time, i quit my job, blogging full time

Taking the leap into Full Time Blogging // food blog, full time, i quit my job, blogging full time

So something kinda big happened yesterday.

I didn’t go into work like I normally do and it wasn’t because I forgot to set my alarm clock. I didn’t take a vacation day and I wasn’t laid off. I didn’t go into work because…

I quit!

I did it, of my own free will, of my own choosing.

I quit my steady and secure full time job to start blogging full time. And I’m so freaking excited about it! (<–I can’t believe I really just wrote that!)

Let’s just take a moment to let it sink in.

Woo hoo! Yep, I actually stood up and did a little dance in my dining room. And I can only hope everyone outside my window saw me.

The thought of quitting my job started to really take root about a year ago. At that time, the blog was starting to grow and I was falling more and more in love with taking photos. I was spending all my free time cooking, doing stuff for the blog and learning about photography, but it wasn’t until I started reading and listening interviews of other food bloggers and photographers that I realized that people actually do this stuff for a living.

Who knew?!

I didn’t tell anyone about my little full time blogging idea for a while, not even John. I was too worried that I wasn’t going to be taken seriously. I didn’t feel like I had what it took to actually do my own thing, start my own business and be an entrepreneur.

To be honest, I still have doubts! I mean, when I think of starting my own business from nothing, I think of Shark Tank (love that show!) and Mr. Wonderful grilling the entrepreneurs on their sales and their company’s valuation. That did not sound fun to me.

But after keeping it all bottled up, I knew that if I wanted to truly pursue this goal, I’d have to tell people about it at some point and put myself out there. So I told John and he was seriously the greatest, most supportive person ever. We talked logistics, finances, goals and all the business stuff that I had kept to myself.

I  started reaching out and connecting with other full-time bloggers and entrepreneurs who I admired, some locally and some online, and talked to them about everything – blogging, how they got to where they are, food, weddings, pets, family, politics, anything – and over time became real friends. I’ve always heard that surrounding yourself with people who are 1 , 2 or even 10 steps ahead of where you are is helpful in creating the life you want. Now I can honestly say that’s true. It wasn’t about the tips they gave me or the networking, but it was about seeing firsthand that someone I personally knew was actually doing the thing.

That was all the motivation I needed to keep at it. And so I did.

Why did you quit?

Outside of the blog, I was working full time at the University of Pittsburgh on a project where I gathered regional government data, created charts and graphs, updated a website with all the data and met with local leaders to talk about regional trends. It was a really great job and I was there for nearly 5 years. I met some amazing people, including one of my bridesmaids, but in the end, it wasn’t what I wanted to do with my life. Slowly my interest in photography and blogging grew. I worked really hard to get everything done at work so I could get to blogging in the margins of my day. That’s when I knew it was time to leave. I didn’t know when or how, but I knew it had to happen.

There were two things holding me back: confidence and money. Not only was I unsure I had what it took to grow the blog and consistently create content that you guys loved, I also wasn’t sure I could make enough money to replace my full-time income.

So I waited some more and continued working for a few more months until I got to the point where I just couldn’t do it anymore. The blog was bringing in a little over half of my full-time income, but I was feeling stretched way too thin with my time and energy.

That was my sign.

After talking it over with John, analyzing our financial situation and agreeing on an exit strategy, I set up a meeting with my boss, ripped off the band-aid and told him I was leaving in a month.

Ahhhhhhhhh!

What are you going to do now?

I’m going to work my ass off! Seriously, though.

So much work goes into food blogging, from cooking and recipe development to photography, social media and all the behind the blog stuff like SEO and keyword research. As a one woman show, it can be a bit overwhelming, but I love doing it and I’m excited to get started!

Here’s the plan.

  • more recipes every week
  • more recipe videos
  • possibly a cookbook
  • facebook live cooking sessions…is that something you’re interested in watching?
  • freelance photography work

Basically everything I’m already doing, but more. Like a lot more.

What does that mean for me?

Get ready, because you’re going to be seeing wayyyy more of me and my recipes on the blog and on Instagram, Facebook, Pinterest and your inbox!

If you’re not subscribed to the blog and would like to receive weekly email updates from me, fill out the form below to sign up!

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Are you nervous?

I’m absolutely terrified.

Friends, I’ve got to stress how big of a deal this is for me. I don’t think I’ve ever quit anything. Like ever. I’ve never dropped a college class, I’ve never broken up with someone, nothing.

What are you most excited about?

Waking up and getting to do something that I really truly enjoy. Sure, there are things about working for myself that I’d rather not do (like all the accounting), but in the grand scheme of things, it’s worth it.

What was your first day of full-time blogging like?

So yesterday was my officially my first day working for myself! Here’s what I did.

  • woke up at 6:30am
  • made coffee and ate a quick breakfast with John before he left to go to work
  • went upstairs to my office and wrote my Spicy Chipotle Roasted Cauliflower post
  • marketed the post on Facebook and Instagram
  • lunchtime
  • marketed the post on Pinterest, Foodgawker and Healthy Aperture
  • responded to some emails
  • emailed 2 people I’ve worked with in the past to let them know I’m available for freelance work (these emails seriously took about 50 minutes each to write. working on my speed.)
  • worked on my Pinterest strategy
  • John came home
  • went for a run
  • nighttime

Basically lots of sitting at my desk and working on the computer. Today’s plan is a little different. I’m grocery shopping, cooking and photographing 1 or 2 recipes.

How is this even real life?!

I can’t believe I did it, and I have you to thank. Without your support, without your readership, without your feedback, I wouldn’t be here.

With every inch of my being, thank you. ❤️

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Recipe Rating:




  1. Aida Roman says

    Posted on 2/16 at 12:54 am

    Hello Isabela, it was great the tip Food Blogger Pro, my blog it’s not about food. It’s about Lifestyle. Do you think that resource can help me too?

    Let me know

    Reply
    • Isabel says

      Posted on 5/14 at 2:50 pm

      Yes! I think it would be helpful for bloggers in general. They do have a lot of information specific to food bloggers though, so not everything would pertain to lifestyle blogging.

      Reply
  2. Willow says

    Posted on 9/27 at 11:45 pm

    A pleasure to have run into you via your Instagram presence. I’ve been exploring online opportunities for a few months now. The work that I currently do is home-based, but it is not challenging enough. There is a lot of downtime that could be used in a more creative way and I hope to be able to find the courage to do what you do so brilliantly. Thank you for the tips and words of encouragement.

    By the way, your avocado tuna looks amazing. I’m heading to the grocery store tomorrow to pick some avocados to give it a try.

    Reply
  3. john wiankowski says

    Posted on 5/26 at 11:23 am

    I am very inspired by your Full Time Blogging article. I started my own blog about a month ago. I realize that it will take time to get a good readership. How long have you been full time blogging? Have you seen a monetary return from adds and affiliate marketing? I am single so my blog is not about recipes as much as the method. For instance I may have four different main dinner meals in the freezer, mix it with different sides, and I have a variety of dinner meals for a month. Mix in an occasional pizza and a night out and dinnertime can be quick and never boring.
    I live in Belize and love pets. I have a spoiled cat that wants to be in my lap all the time.
    Being just 10 miles from Mexico I get to eat all the basic Mexican dishes I can handle.
    Any help or suggestions for this newbee food blogger would be greatly appreciated.
    Thanks,
    John

    Reply
    • Isabel says

      Posted on 6/28 at 8:40 am

      Hi John! I’m happy to hear that you’re blogging! I’ve been blogging full time now for about 10 months and it has been wonderful. I’m making more money that I was at my full-time job so I can’t complain! For newbie bloggers, I highly suggest checking out Food Blogger Pro {affiliate link}. They’re a community and website that features a library of over 300 videos on everything under the sun from food photography and photo editing to building traffic and generating income from your blog. They helped me so much when I was first starting out and they’re an incredible resource.

      Reply
  4. Shannon says

    Posted on 10/11 at 10:29 am

    When I looked you up on Instagram after the Plate Your Story workshop, I just assumed you were doing this full time already. How else were you getting such perfect pictures, and just-right captions? If it was that good when you had a full time job, I’m looking forward to seeing it now that you have more time!

    Reply
    • Isabel says

      Posted on 10/31 at 6:04 pm

      Aw Shannon, thank you so so much 🙂 At that point in time, making it my full-time job was definitely the goal so that mean a lot.

      Reply
  5. Jamie | A Sassy Spoon says

    Posted on 10/3 at 1:35 pm

    Reading this post motivates me so much! So proud of you, Isabel. We’ve talked about this for what seems like forever and it’s finaly happening!!! Wishing you success (even though I’m sure you don’t need it ?) and the very best of everything!!!

    Reply
    • Isabel says

      Posted on 10/3 at 3:16 pm

      Thank you, friend. 🙂 It’s really happening!

      Reply

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Isabel Orozco-Moore, Founder of Isabel Eats
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A first-generation Mexican American who loves to cook! Here at Isabel Eats, you’ll find a mix of all your favorite authentic Mexican recipes with a twist!

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